Skip to content

How to become a cannabis coach (…and how a career in cannabis can change your life)

This post may contain affiliate links. If you buy something through a link here, we’ll get a kickback at no extra cost to you. Wake + Bake is entirely supported by readers like you and we only recommend products we’ve tested and love. Thank you for your support!

Every time someone asks me what I do, and I tell them that I’m a cannabis coach, I get one of three questions: 

  1. What is that?
  2. Is that a real job? 
  3. Is it legal? 

And I get it. It’s a new thing.

I won’t call myself a revolutionary or true American Hero, and I won’t compare myself to Steve Jobs or anything (but if you do, that’s fine with me).

All I’m saying is something no one else is saying. 

Teaching people how to use cannabis can be your job.

And I also need to say. It’s really not all that hard.

I don’t mean that to be dismissive, or make it seem like building any kind of business is easy. All I’m saying is that because things are growing and changing so quickly in this industry if you do a few things well, it can take off quickly.

I know, because it happened to me.

Before becoming a cannabis coach

When I started this thing, it wasn’t going well. I’d gone to a trade show, sold a few books, but was scraping to get by. My daughter, Alice, and I were on Medicaid and I made $8,000 that year. 

I took on so many odd jobs and writing gigs while taking care of an infant. I had Alice propped up in a sling while I click-clacked my life away in front of a screen. I was drained. 

In the span of a week, two things happened in my life that changed things forever.

  1. I accidentally ate too much of a very strong infused grilled cheese. In less than an hour, I came to the realization that I needed to quit my jobs and focus solely on working with cannabis. That experience showed me everything that was important, and I knew that I had to help others harness the power of this plant medicine.
  2. I was motivated by a coach for the first time ever. My life changed overnight and I saw how effective coaching was. 

After that week, I set a goal to quit all of my jobs, which at the time seemed wildly out of reach. 

But the next month, I went from making $500 a month to $3000 a month through Wake & Bake. All I did was change a few things that weren’t working and like magic, it started flowing.

I quit my gigs and got to focus on Wake & Bake full time. It was a dream job. I started making more money than I ever had in my life. I got to play with cannabis and food all day.

How to become a cannabis coach

But there was still something missing. 

Using cannabis to help others

I loved showing people how to use cannabis to make edibles and infusions, but I would get emails from so many people who had questions and I wanted to be able to help them change their lives.

I knew that cannabis and coaching went perfectly together. 

Over the next two years, I built a cannabis coaching business from scratch. When I started, there wasn’t a name for what I did and there wasn’t a model that I knew would work. 

I’m going to be honest with you. It was so confusing and things were so hard when I first got started that I almost gave up.

I almost gave up 50 times. 

But like you, I’m so drawn to this plant that it kept pulling me back in. 

So I experimented, failed and made a sh*t ton of mistakes. But I started helping people transform their lives with cannabis and I never turned back.

To be honest, I’m still making mistakes. I wouldn’t be the same person if I had to work for someone else, doing something I don’t love.

I’m not going to gloss over the challenges I encountered along the way.

I went through unimaginable loss in my personal life. 

And if I wouldn’t have had this job, this community and this service to provide, I wouldn’t have made it through.

Of all the mistakes, I know I did one thing right. I dedicated my life’s work to cannabis and it changed my life forever.

How to become a cannabis coach

I’m sharing this with you because I wish someone had shared it with me when I just started out. If you’re like me, and you’re just beginning, you may need to hear what’s possible. 

You might need to hear about how doors will just open up and people will want to talk to you about what you do. It will take time, commitment and patience, but if you stick with it and navigate beyond the challenges. It. Will. Happen.

If you can’t imagine a world where people send you messages every week telling you how much you’ve changed their life, neither could I. But it happens.

corinne tobias coachingcorinne tobias coachingwake and bake cannabiscannabis coaching


Since I became a cannabis coach, the opportunities just kept coming. I’ve worked with clients 1:1 and in groups, led retreats, and hosted workshops and online programs.

And as soon as I started doing all of that, I got emails and messages from people like you asking how I did it. That’s how the Cannabis Coaching Institute was born.

I want to show anyone who feels called to work with this plant how to do it…

Because you can.

I spent 3 years of my life and over $35,000 on training, legal advice, mentorship, and costly mistakes. I spent over $3,000 alone just to make sure that what I was doing was legal.

So I created a program that allows you to skip all of that and get to changing lives. 

And it turns out, I wasn’t the only one who wanted to do this. Here are some of the people who we’ve worked with who are changing the way the world thinks about cannabis.

We’re currently open for enrollment and if you feel called to help others get healthier using cannabis, we’d love to see you there. 


Let me know if you have any questions in the comments below or shoot us an email at [email protected]. We love hearing from you!


Corinne Tobias

My name is Corinne Tobias and I’m the creator of this site that is all about cannabis and health (and having a good time combining those things!). Since 2013, I’ve helped millions of people on their cannabis journey and have been featured in publications like High Times, Merry Jane, Jezelbel, Westword, and Vice.

3 thoughts on “How to become a cannabis coach (…and how a career in cannabis can change your life)”

  1. Hi, I’m looking to be a Cannabis Coach for elderly people like myself. I’m a few months shy of 70 and started my journey using edibles and have experimented with crossing strains and the cannabinoids for desired results. Many of my elderly friends are on medications, some on several and I watch it killing them slowly. Unfortunately, I live in a state that will not allow the sale or consumption of THC, except for Delta 8 and Isolate CBD. Hopefully this will change, but the state I’m in is one of the most conservative around. And ignorant of why it helps with medical conditions. If you can guide me I’d appreciate it very much. I do want to say, like most of my friends I don’t want to inhale smoke or vape and have found thr edibles I use are great. Thanks!

  2. I’m from Kentucky and medical marijuana became legal as of January 1st 2023. However it will be January 1st 2025 before dispensaries sell flower , I’m looking forward to getting all the medical marijuana education experience as possible for a cannabis coach business🌵. 🖐️🌎🔥🛩️

  3. So if you have growing and smoking for 50 years in different parts of the world.What exactly am I qualified for in the industry except and experienced an old stoner?

    Thanks Richard

Leave a Reply

Your email address will not be published. Required fields are marked *





© 2024 Wake + Bake. All Rights Reserved. Privacy Policy | Terms Of Use